Congratulations to Hawks Fastpitch Softball Club for winning the Softball Victoria Club of the Year award.
The club achieved Homeplate status for the second year in a row in 2019/20, finishing in third place nationally in Softball Australia’s Homeplate Ladder Program.
A year since the club rebranded to better reflect the direction of the club, and a move from Hobsons Bay to Wyndham, the club smashed last season’s membership increase of 10%, posting a whopping 49% growth in membership in 2019/20.
Club president Jason Kriehn, said he was thrilled with the news of this award and is excited in the direction the club is headed.
“It’s massive for the club and a great sign we’re moving in the right direction,” Kriehn said.
“To win this award on our 40th year anniversary is extra special – as it shows the commitment from everyone who’s been involved in our club – that we’re still going strong.”
The rebranding of the club a year ago, and relocation has had a positive impact on the club’s growth.
“We changed our name from Altona Hawks, to Hawks Fastpitch to be able to expand our recruitment range and reach the wider community across Wyndham and surrounding areas.” He said.
Another major factor was the club increasing their social media presence, which has resulted in the Hawks being able to reach a greater audience in turn of helping to achieve several club goals.
“We got more active on social media to better reach our members across Facebook and Instagram. That was a big key in recruiting players,” said Kriehn.
“One of the major strategies that led to this result was reaching out and engaging with past players. Our connection with past players was highlighted by our Past Players Day, with a number of alumni making an appearance.”
“We have many at the club willing to help out and share their experiences. Especially to get our juniors involved in building our culture for the future of the club.”
“We want to build on the ideas we have for the future, and hopefully after this pandemic period, we’ll be able to get more people involved in softball.”